Credentials 2024-06-12T21:50:49+00:00

Cindy Ward, Ph.D.​

20+ years guiding product decisions

Owner and President of Sensation Research 

Since beginning Sensation Research in 2009, Cindy has over 10 years of experience in consulting on Sensory, Consumer Research and Product Research. She has expertise in guiding product development efforts, preference mapping, experimental designs and product prototyping. She is an experienced short course trainer, cross functional team developer, and custom researcher.

–  Invited speaker at numerous conferences and short courses
–  Authored over 35 publications and multiple international consumer testing guidelines for ASTM
–  Past Chair of the Sensory Evaluation Division of the Institute of Food of Technologists, ASTM Committee Chair on Quantitative Consumer Research
–  Opening new facility in Summer of 2016

Past Experience

Senior Vice President
JRA, J. Reckner Associates & The Institute for Sensory Research
October 2007 – July 2009

Led and built sensory and consumer research teams. Focused on the convergence of Sensory and Marketing Research to provide holistic insights to clients.​

Global Head of Sensory Science and Consumer Research

Givaudan Flavors & Fragrances

1995 – 2007

For 12 years, built a technically advanced team composed of 45 scientists across 11 countries. Recognized throughout the industry for providing innovative solutions to product development and research challenges.